Lexus Europe: The new Lexus IS - an amazing launch
Campaign details
Client: Lexus EuropeBrand: Lexus ISAgency: ZenithOptimedia, CHI & PartnersCategory: AutomotiveCountry: United Kingdom
Lexus is a luxury automotive brand founded in 1989 in the USA in the premium vehicle division of Toyota Motor Corporation. Originating from America, it has been struggling to establish itself in Europe where the luxury car market is dominated by the German brands - Audi, BMW and Mercedes-Benz (commonly referred to as the G3). With a combined market share of 80.6% (MMS Europe, 2012) they have...