Summary
A world first! It is not often a research company gets to work closely with a major corporation to effect change that not only helps the company, but contributes to the betterment of the earth.
Maple Leaf Foods (MLF) became the first major food company in the world to be carbon neutral. MLF is a leading packaged goods company focused on the production of packaged meats and meat alternatives headquartered in Toronto with annual sales of USD $3.5 billion.
Research was undertaken to ensure that Canadians understood and supported this significant step in sustainability. Qualitative research, using ethnography and...