Las Vegas alibi: A campaign to link the brand's benefits with its product attributes – what happens here, stays here
The Southern Nevada visionaries who founded the Las Vegas Convention & Visitors Authority (LVCVA) fifty-one years ago had extraordinary foresight. They established a model that created a “Perpetual Tourism Circle” that would quite literally feed off itself, continually growing and expanding, to the benefit of Las Vegas.1This dynamic has helped to fuel the unprecedented success of a destination that now boasts the highest visitor volume, room inventory, and average daily rate in its history. In fact, the marketing...