Campaign details
Brand: LancômeBrand owner: L'Oréal ChinaLead agency: MindshareContributing agency: iblue communicationsCountry: ChinaIndustries: Luxury toiletries & cosmeticsMedia channels: Events & experiential, Livestreaming, Online display, Online video, Social mediaBudget: 10 - 20 million
Executive Summary
Black Friday and Cyber Monday, known the world over as America's largest shopping weekend, pales in comparison to China's Single's Day (also known as 11.11 or Double Eleven), surpassing the US event as far back as 2012. Black Friday and Cyber Monday combined hauled in US$14.1bn in sales, compared to the...