Kraft Foods - Sag es mit Milka

Kraft Food’s German chocolate brand Milka wanted to raise awareness of its expanded line of praline chocolates and its new “Kleines Dankeschön” (A Small Thank You) range to its core audience of most female, 30-59 year olds.

Kraft Foods – Sag es mit Milka

Agency name: TAS Emotional Marketing GmbH Client name: Kraft Foods Deutschland GmbH Category: Direct 1:1 Communication

BACKGROUND

  • Milka is the most famous brand forofchocolate in Germany

  • For years the well-known “I love Milka” hearts were bound to succeed in the product segment “praline”

  • The Milka-hearts are constantly the most sold pralines on peaks of consumption like Mother’s Day or Valentine’s Day.

  • But at the same time common applications are defined because of the very emotional heart design.

  • That is why Milka developed the umbrella communications “Sag es mit...

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