Kotak Mahindra Bank: #DreamsInvited

Kotak Mahindra Bank (Kotak), a leading Indian financial services conglomerate, launched its #DreamsInvited campaign to promote Kotak 811, its downloadable bank account.

Campaign details

Brand: Kotak Mahindra BankBrand owner: Kotak Mahindra Bank LimitedEntrant company: Kotak Mahindra Bank Limited, MumbaiIdea creation: Mahindra & Mahindra, MumbaiMarket: IndiaSector: BanksMedia channels: Cinema, Magazines - consumer, Integrated, Online video, Outdoor, out-of-home, Television, Virtual & augmented realutyBudget: 1 - 3 million

Executive summary

Kotak Mahindra Bank has always pursued the endeavor to reach the audience in the most effective way possible, which in the financial services industry means speaking the language that consumer understands and doesn't feel intimidated by. This philosophy has been...

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