Korono: Finding The Sweet Spot in The Country

Kororo, a Japanese confectionery brand, launched a gamified quiz to gain brand recognition and trust and build a customer base in Indonesia.

Campaign details

Brand: KororoAgency: Gojek

Strategy

Objective

UHA Mikakuto is a leading Japanese candy company established in 1949. Being in the confectionery industry for over 70 years, UHA Mikakuto has mastered the art of candy making that is not only delicious, but also "gentle" to heart and body. After sealing their position as one of the major candy companies in Japan, the logical next step for the company's growth is to enter a new market. Carrying the deep-rooted mission of continuously creating better products at better prices, UHA Mikakuto entered Indonesian market in December 2019 and introduced...

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