Kohl's Lauren Conrad: Digital runway
Christine Hickey, Parker Jessup, Jesse Stepniewski and Lea Anderson
Campaign details
Brand: Kohl's Lauren ConradBrand owner: Kohl'sLead agency: PerformicsCountry: United StatesIndustry: Clothing & fashion retail, Clothing, apparel, Luxury clothing & accessories, Personal accessoriesChannels used: Internet - search, Mobile & apps, Social mediaMedia budget: Up to 500k
Executive Summary
Performics led the social strategy for the Kohl's Lauren Conrad fashion show during NY Fashion Week. Because the Fashion Show was in NYC, Kohl's customers were not able to attend, and therefore were only...