Know the audience: Silver Surfers

This article looks at the Silver Surfers demographic group, internet users aged 52-64, highlighting their attitudes to privacy, device ownership and approaches to social networking, e-commerce and brand engagement.

Know the audience: Silver Surfers

Felim McGrathGlobalWebIndex

Silver Surfers spend an average of 4.35 hours online per day and two-thirds are worried about their personal data and privacy. Some 94% own a computer, 52% use mobile phones to get online, and 83% have at least one social media account. They are also 20% more likely to research and buy vacations online.

Silver Surfers (internet users aged 52–64) now account for 12% of adult internet users globally. At least a quarter of internet users in places such as the Netherlands, Australia, the US and Sweden fall into this audience but...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands