Knorr China: A taste of home
Rohan Lightfoot
Campaign details
Brand: KnorrBrand owner: UnileverLead agency: Isobar ShanghaiContributing agencies: phd ShanghaiCountry: ChinaIndustry: Sauces, seasonings, condimentsChannels used: Mobile & apps, Online video, Packaging & design, Social mediaMedia budget: 1 - 3 million
Executive Summary
In China Knorr is a business-to-business brand. Knorr only targets chefs in China.
We used social to unlock the power of chefs as a distinct and unique community in the run up to the Chinese New Year holiday in 2016. We grew a...