Klinc by Zurich

Zurich, an insurance brand, attracted new customers to its app by launching an innovative strategy on radio in Spain using influencer and YouTube marketing.

Strategy

Objective

To attract the clients that until today by norm, have been traditional, Zurich increased and rejuvenated its base of clients through the conceptualization and launch of a new product with a value proposition aimed to capture younger clients.

Generating new products under the Zurich brand and integrating them within Klinc is the current objective, keeping the methodology and optimizing the production processes.

It is an end to end project where all the silos that traditionally appear between different stakeholders have been broken, acting as Experience Agency, which has allowed maximizing and optimizing synergies and efficiency, ensuring maximum coherence...

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