Kleenex: The Powerful Scent of an Irresistible Kleenex Rose
Campaign details
Brand owner: Kimberly-ClarkLead agency: JWT BangkokBrand: KleenexCountry: MalaysiaIndustry Toiletries & cosmetics (general)Media: Content marketing, Events & experiential, Integrated, Internet - display, Internet - microsites, Online video, Print - general, unspecified, Product sampling, Social mediaBudget: Up to 500k
Executive summary
Face and hand tissue category is highly commoditized and the difference between brands is minimal. Royal Gold has the advantage of being the first tissue company in Malaysia to introduce coloured tissues and build on its premium...