Campaign details
Brand: KitKatBrand owner: NestléEntrant company: Publicis DubaiMarket: Middle East & AfricaSector: ConfectioneryMedia channels: Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product placement, Public relations, Radio & audio, Social media, Sponsorship - media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
TV Sponsorships are the go-to solutions to increase reach and brand awareness in the Middle East. But when KitKat started to lose association with its iconic 'break' platform, it wasn't enough to just typically sponsor The Voice, the biggest TV show in the region....