Campaign details
Brand: KitKatBrand owner: NestléEntrant company: Publicis Middle East, DubaiMarket: Middle East & AfricaSector: ConfectioneryMedia channels: Online video, Search marketing, TelevisionBudget: 1 - 3 million
Executive summary
"How can data help KitKat re-enforce its tagline "Have a Break, have a KitKat" amongst Millennials and Gen Z?".
The idea: Technology deserves a break.
Wouldn't you agree? From the endless searches on Google, to the clicking of the like button on Instagram….it just never stops. By dramatizing the need that technology needs a break, we inherently re-enforced...