Kingo Energy: Kingo

Kingo Energy, a solar energy company, created a video for social media that drove brand awareness among investors around the world and potential users in Guatemala.

Campaign details

Advertiser: Kingo EnergyBrand: Kingo EnergyAgency: Ogilvy Guatemala City, Central AmericaCountry: Guatemala

Objectives

  1. Commercial objectives
    1. USD$15MM in investment capital by 2019.
    2. 200% sales increase in three years.
    3. 10% market share in off-grid populations in Guatemala by 2019.
  2. Marketing objectives
    1. Increase in number of Kingo households and thus number of people impacted.
    2. Positive impact in lives of users, as measured by productivity, connectivity, financial savings and/or other.
    3. Positive impact for the planet, as measured by CO2 emission reductions.
  3. Communications objectives
    1. Awareness for Kingo, as measured by PR coverage.
    2. Positive ROMI for different marketing...

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