Google Glass: A lens on the future?

This article provides a summary of what Google Glass is, what expectations are for its uses and how it is likely to affect out-of-home (OOH) marketing.

Google Glass: A lens on the future?

Amidst the din of promotion, criticism and public debate accompanying the introduction of Google Glass, it's easy to forget that there are only a handful of these devices in use throughout the world. All belong to Google employees, application developers and a small group of others recruited to serve as "Glass Explorers." As the moniker chosen for these early users suggests, Google continues to explore what the device is, can, and should be.

Some commentators have drawn parallels between Glass and the iPhone, suggesting that the former will prove as disruptive a device...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands