KinderJoy Story Station

Naveen Shetty

This case study describes how chocolate brand Kinder Joy remained top of mind among core consumers during non-advertising periods, by creating a unique storytelling platform for kids on mobile in India.

KinderJoy Story Station

Naveen Shetty

Campaign details

Brand: KinderJoyBrand owner: FerreroLead agency: OMD IndiaCountry: IndiaIndustries: ConfectioneryChannels used: Mobile & apps, Print, general, unspecified, Outdoor, out-of-home, TelevisionBudget: $3 - $5 million

Executive summary

Kinder Joy, introduced to India by the Italian confectioner Ferrero International, is one of the leading brands in the kids' chocolate market. Each KinderJoy egg is accompanied by a licensed toy, and we wanted to develop a strong bond and engage with the kids through appealing stories of these licensed characters, and thus helping parents...

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