Kimberly-Clark Professional*: C.H.E.S.S. Program

This case study explores how Kimberly-Clark Professional*, business vertical of personal care brand Kimberly-Clark, grew revenue of its products in North America and Asia Pacific through a campaign encouraging Building Managers to leverage restrooms to build tenant preference.

Campaign details

Brand: Kimberly-Clark Professional*Agency: In-houseMarket: North America and Asia Pacific

Campaign summary

Kimberly-Clark Professional*, the business vertical of Kimberly-Clark, the multinational personal care corporation headquartered in the US, was spurred by a need to sell more towels. After planning an ambitious global program, the team hit a very basic problem – Restroom apathy.

Large office Building Managers across the globe were making quick product-buying decisions without realizing the impact on tenant experience.

The goal then was to:

  • Make Building Managers proactively care about the washroom.
  • Instill in them a will to drive a differentiated...

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