Campaign details
Advertiser: Kimberly-ClarkBrand: Kimberly-Clark Agency: MindshareCountry: Latin America
Brief Description of the Assignment
Introducing The K-C Way is a program through which we changed the conversation for Ethics & Compliance (E&C) within Kimberly-Clark Latin America. We went from a situation of passive agreement that the Code of Conduct and E&C was important to the organization, to a discussion and change in mindset that put it at the core of WHO WE ARE as a company.
At the time we began work, skeptic employees felt they didn't need a lecture, Fearful employees...