Campaign details
Brand: KFC AustraliaBrand owner: Yum! BrandsEntrant company: Ogilvy SydneyIdea creation: Ogilvy Australia, SydneyMedia: MediaCom, SydneyMarket: AustraliaSector: Restaurants & takeawaysMedia channels: Online video, Social media, Television, Video on demandBudget: Over 20 million
Executive summary
There's a set formula for promoting retail products in the QSR category, predicated on driving growth via a series of successive, short-term sales spikes. However, repeated short-term success doesn't necessarily equate to sustained long-term success.
But what if a radical new model could achieve both?
Did Someone Say...