Ketchum Pleon GmbH: Pop Up Agency

Ketchum, an agency, increased staff retention in Germany by creating a social experiment, the Pop-up Agency, which showed its employees how important they are by broadcasting them in action.

Management Summary

  1. The problem talent war in the communications sector is becoming fierce
  2. Business goal bolstering retention of talented employees
  3. Insight appreciation is an enormously important factor for employees
  4. Idea opening a Pop-up Agency at Web Summit in Lisbon

Social Experiment

8 employees lived and worked together and shared experiences in real-time on social intranet.

Bringing Trends from Web Summit

5 top tech trends collected

Flood of Appreciation inSocial Intranet

team was democratically elected by fellow employees

Live Reporting

Team published live blog at biggest German marketing magazine for 1 week

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