Kellogg's New Zealand: Nutri-Grain BOLT
Brand: Kellogg's New ZealandAgency: Geometry Global New Zealand
Campaign Strategy
Nutri-Grain had lost relevancy with its younger audience, sales were down and brand engagement at an all-time low. We needed to turn this decline around and make the brand contextual again.
Asked to create an on-pack promotion that leveraged teen's love for their mobiles we went one-step further and created a pack that became the heart of the promotion that incorporated their phone.
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