Kellogg's Chocos: My City for Kids

This case study shows how Kellogg's Chocos, a cereal brand, was able to break through to parents all over India, with a shared platform for adults to talk about their children.

Kellogg's Chocos: My City for Kids

Aditi Dalal

Campaign Details

Brand owner: Kellogg'sAgency: MindshareBrand: ChocosCountry: IndiaIndustry: Breakfast cerealsChannels: Internet - general, Internet - microsites, Social mediaBudget: Up to 500k

Executive Summary

Kellogg's Chocos a cereal brand talks to mom and kids. The brand celebrates uninhibited childhood with its core brand proposition "Khuljaye bachpan (Celebrating uninhibited childhood)". However, being a fun and nutrition enabler in the life of kids, Chocos struggled to connect with mothers and their parenting concerns.

In order to fulfil this need gap, a new...

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