Kellogg's Chocos: My City for Kids
Campaign Details
Brand owner: Kellogg'sAgency: MindshareBrand: ChocosCountry: IndiaIndustry: Breakfast cerealsChannels: Internet - general, Internet - microsites, Social mediaBudget: Up to 500k
Executive Summary
Kellogg's Chocos a cereal brand talks to mom and kids. The brand celebrates uninhibited childhood with its core brand proposition "Khuljaye bachpan (Celebrating uninhibited childhood)". However, being a fun and nutrition enabler in the life of kids, Chocos struggled to connect with mothers and their parenting concerns.
In order to fulfil this need gap, a new...