Kellogg's X Love Island

Kellogg's, a cereal brand, launched a partnership with TV series Love Island in the UK to connect with millennials and encourage purchases.

Campaign details

Advertiser: Kellogg'sBrand: Kellogg'sAgency: ZEAL CreativeCountry: United Kingdom

Background

As we entered 2018, the breakfast cereal category was in decline by 2%. Own label was an ongoing threat, and the supermarkets sold nearly 14 million fewer tonnes of branded breakfast cereals than the previous year (The Grocer).

2017 saw Kellogg's put marketing weight behind their Corn Flakes brand for the first time in five years. The "My Perfect Bowl" ATL campaign saw real people from around the UK talking about how they eat their bowl of cornflakes, and sales were up by...

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