Campaign details
Brand: Kellogg's Frosted FlakesBrand owner: The Kellogg CompanyEntrant company: Leo Burnett Interactive, ChicagoIdea creation: Leo Burnett Chicago, Chicago / Weber Shandwick, ChicagoMedia: Starcom, ChicagoPR: Weber Shandwick, ChicagoMarket: United StatesSector: Breakfast cerealsMedia channels: Online video, Packaging & design, Public relations, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: Over 20 million
Executive summary
In 2018, Frosted Flakes 'Original' was suffering from double-digit, year-on-year declines. We were losing among households with kids, who preferred cereals with characters they loved....