KBC: Gap in the market

This case study explains how Belgian bank KBC used an online tool to re-establish itself as the reference bank for entrepreneurs and become an intermediary between the people of Belgium and future business owners.

KBC: Gap in the market

Campaign details

Agency name: TBWA BelgiumCategory: Innovative Idea or Concept and Integrated CommunicationCountry: Belgium

Background

Briefing:

In today's economy, starting up a new business is very difficult. So how could KBC build up a relationship with future business owners and become a good bank in the eye of the general public? The plan was to bring those two groups together and become the middleman.

The market:

KBC is the historical industry leader of small and medium enterprises. Yet the number of budding entrepreneurs at KBC have been declining for a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands