'Jugaad' or frugal innovation in market research: The secrets of doing more with less
Raji Bonala and Satya BonalaVox Populi Research
Changes in the market research industry
The consumer market research industry is in the midst of great change:
- Tight timelines & slashed budgets are the norm rather than the exception across both developing and developed markets.
- Where clients earlier allowed 2 months for regular projects, they are asking for results in 2-3 weeks, or in India, in 2-3 days! The shorter time-frame seems like a business reality and is here to stay – the choice seems to be...