Campaign details
Brand: JollibeeBrand owner: Jollibee Foods CorporationAgency: BBDO GuerreroMarket: PhilippinesIndustries: Restaurants & takeawaysMedia channels: Online video, Social media, TelevisionBudget: Up to 500k
Executive summary
Ever since the launch of the Philippines' most famous, and still-running, tourism campaign, It's More Fun in the Philippines, the country has prided itself on being the place where everything is fun, even its food.
Cheekily named after this popular campaign, Eats More Fun in the Philippines, served up by the Philippines Department of Tourism in partnership with fast-food chain Jollibee, presented...