John Hopkins School of Public Heath: Changing the codes of family planning advertising in India
Kalyani RajanJWT
Summary: Changing the codes of family planning advertising in India
Sixty years after the family planning programme began under the Government of India, we were still talking about the benefits of having a small family. Meanwhile, population continued to be a big problem particularly in Uttar Pradesh, the most populated state in the country.
The UHI programme aimed to promote modern contraceptive methods to prevent unwanted pregnancies. Now it was time the problem was examined afresh and old moulds of communication broken....