Yes–no answers versus check-all in self-administered modes: A systematic review and analyses
Mario Callegaro
Google UK Ltd
Micheal H. Murakami
Latinum Network
Ziv Tepman
Staffing Industry Analysts
Vani Henderson
Google, Inc.
Introduction
When surveyors ask respondents to select statements that apply to them, actions they have ever taken, or items they recognise, two formats are typically used in self-administered questionnaires on the web or on paper: a check-all-that-apply format or a forced-choice (e.g. yes–no) format. Employed in a wide variety of survey applications, these two formats have been used to investigate consumer preferences (Ares et al.2010; Lado...