Viewpoint - Response to ‘Commercialisation of childhood? The ethics of research with primary school children’ by Agnes Nairn

Barbie Clarke

In this response to a previous Viewpoint by Agnes Nairn, Barbie Clarke agrees that, as recent heavy criticism suggests, marketers looking to promote goods to children should consider their approach very carefully.
  

Response to 'Commercialisation of Childhood? The ethics of research with primary school children' by Agnes Nairn (IJMR 48, 2)

Barbie ClarkeFamily, Kids and Youth

With 20 years' experience of working with children and adolescents, I was interested to read Agnes Nairn's piece. There are few who are unaware of the plethora of criticism levelled at child and youth marketers recently. Jamie Oliver's School Dinnersprogramme last year has done much to raise awareness of the poor standard of food that children are eating, and with this has grown an understandable and worldwide concern...

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