The opinion polls: in praise of measurement

Simon Atkinson

In this viewpoint, the author looks at opinion polls and their varying success in the wake of several global elections and referendums.

The opinion polls: in praise of measurement

Simon Atkinson

Ipsos

‘Disruption’ is a word we increasingly turn to these days to describe the uneasy dynamics of the world around us. Globally, 76% say the economy in their country is ‘rigged’ in favour of the rich and powerful, while 71% say ‘my government doesn’t prioritise the interests of people like me’. And 58% go as far as to say that what’s needed is a ‘strong leader’ rather than an elected government.

Today’s uncertainties sit alongside a long-term decline in people’s loyalty towards political organisations. This goes beyond being the preserve of...

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