The new rules of engagement
Samantha Bond
Northstar
The millennial mind-set
Millennials have traditionally been described as the problem generation, being more outspoken and demanding than their predecessors – whether this be as employees, consumers or research participants. Often, problems get talked about but are swept under the carpet, humans intrinsically favouring habit over change.
Take a case in point: employee engagement. We’ve long been discussing the changing needs of millennial employees, yet Deloitte’s 2014 global survey reveals that 75% of organisations struggle to recruit top talent. Moreover, 70% of millennials see themselves working independently in the future. This suggests...