Moving an established survey online - or not?

Tim Barber, Dave Chilvers and Sumran Kaul

This paper details an experiment to migrate a long-established survey from a face-to-face to an online methodology.

Moving an established survey online – or not?

Tim Barber and Dave Chilvers

BDRC Continental

Sumran Kaul

Ofcom

Introduction

Ofcom is the regulator for the UK communications industries, with responsibilities across television, radio, telecommunications, wireless communications and postal services. As part of its remit, Ofcom collects and publishes a wide range of data about developments in its markets, to ensure decisions are informed by a substantial evidence base.

Each year, Ofcom publishes its Communications Market Report, a reference document containing statistics and analysis of the UK communications sector for industry, stakeholders and consumers. The report also provides context...

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