Internationally mobile students and their brands: insights from diaries
Silvia Biraghi
Università Cattolica del Sacro Cuore
Introduction
Recent years have seen an unprecedented increase in the volume of student mobility for international study (Anderson 2014). At higher education level, by 2005, 2.7 million students were enrolled abroad; by 2010 that figure had nearly doubled (4.1 million) (OECD 2012), and is predicted to rise to 7.2 million by 2025 (Wei 2013). This is a global phenomenon since every country in the world has experienced an expansion in the number of international students in this century (Madge et al.2015). The movement of students...