In search of excellence: the influence of Peter Cooper on qualitative research

Peter Cooper founded Cooper Research & Marketing (CRAM). During his career he wrote many papers and gave frequent conference presentations worldwide, which have influenced the growth and diversification of qualitative research as practised now.

In search of excellence: the influence of Peter Cooper on qualitative research

Alan Branthwaite and Simon Patterson

QRi Consulting

Introduction

Peter Cooper was the founder and CEO of Cooper Research & Marketing (CRAM International). During his career he wrote around 45 papers and gave many conference presentations, which contributed greatly to the development and practice of qualitative research both in the UK and internationally.

From the early 1960s onwards he was one of the key people who broadened and enriched the nature of qualitative research from rather formal ‘question and answer sessions’ into in-depth explorations and analyses of...

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