Exploring the price efficiency within automotive markets - An application of data envelopment analysis

Using a non-parametric data envelopment analysis (DEA) approach, this paper compares the price of each car model in a segment of the personal car market with the best possible price in view of the technology available given its particular combination of characteristics.

Exploring the price efficiency within automotive markets – An application of data envelopment analysis

Pingjun JiangLa Salle University

INTRODUCTION

There has been considerable change in the automotive industry. Product life cycles have shortened, internal competition has increased and competition has become a worldwide phenomenon. The 'product' is becoming increasingly important and strategic in corporate marketing mixes in this new context; therefore, the product development process ensures that car models perceived of higher value will fulfil the needs of the highest possible number of customers more satisfactorily and rapidly. Car manufacturers are required to address increasingly specific market needs while...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands