Conference Notes: 'Methodology in Context', 24 November 2016, London

This was a one-day Market Research Society conference with ten presentations covering a very wide perspective on methodological developments.
Conference notes

'Methodology in Context', 24 November 2016, London

This was a one-day Market Research Society conference with ten presentations covering a very wide perspective on methodological developments. We have two Conference Notes from that event. In the first, Rachel Lawes argues the case for applying semiotics as a core methodology in qualitative research; in the second, Neha Viswanathandiscusses the methodological challenges ...

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