Jeep: Creating India's largest installation – Asia Book of Records Totle

Jeep, an automotive brand, launched a 25,000 square foot billboard on a busy national highway in India to create brand awareness across the country.

The communication goal

To choose an Outdoor communication and solution that will truly reflect with the brand's communication- Go anywhere and Do Anything.

The situation analysis

It's a challenging task in Indian scenario to construct a billboard which is around 25,000 square feet and equivalent to thirty billboards. To formulate, it required 70 skilled craftsmen, 80,000 kgs of metal and 45 days to complete the project. The installation is 253 feet wide and 100 feet tall. The Jeep logo itself is 164.6 feet long and 65.8 feet tall . This was mounted at Mumbai-Pune Expressway, which is one of the...

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