The Ad Council: We Are America

This case study explains how The Ad Council's Love Has No Labels campaign, an equality movement, flooded American culture with diverse images of love to normalize them and reduce implicit bias.

Campaign details

Agency: R/GA

Summary

Love Has No Labels is an Ad Council campaign that combats bias with love. The campaign creative foods culture with diverse images of love to normalize them, thereby reducing our implicit bias towards those who are different from us.

In its first year, Love Has No Labels demonstrated the power of love to bond two individuals together despite the differences that often keep them apart: race, religion, gender, sexuality, age, and disability. The campaign launched on Valentine's Day 2015, at a time when Americans were fighting for love equality.

In 2016, the political, cultural,...

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