Mountain Dew: Dew Bottle Tool
Campaign details
Agency: Sancho BBDO / Direktor FilmsBrand: Mountain DewAdvertiser: PepsiCo
Summary
This is a story that shows a strategy that was conceived by living, eating, sleeping and even training next to our target during 7 days. A strategy that helped reestablish a relationship that was lost between the brand, Mountain Dew and the main source of our business, one of the most complicated targets that any market could come across with, skaters.
Because when it comes to brands for them, anything that feels like advertising, generates almost an immediate...