Campaign details
Agency: Anomaly
Summary
Around the world, Johnnie Walker is famous through its iconic "Keep Walking" campaigns, celebrating personal progress in the face of adversity.
Yet in America, there was a desire to relaunch "Keep Walking" for a new generation.
This is the story of how Strategy helped to make a Brand Purpose meaningful for all Americans, and jumpstart mass sales, by addressing a specific audience who needed our message the most: Latinos.
And it's about how Strategy identified the US Presidential Election as a moment in time when the brand could begin to speak out, even though...