Hotels.com: The obvious choice
Campaign details
Agency: CP+BBrand: Hotels.comAdvertiser: Expedia
Stating the obvious
You shouldn't need to take a vacation from planning a vacation. Seems obvious, right? But talking to Americans using online travel agents (OTAs), we found out that's exactly how they felt. With so many OTAs promising low prices and great deals, booking travel had become an anxiety-inducing marathon of site hopping. Fear of booking with the wrong site or missing out on a better deal was ruining many peoples' trips before they'd even begun.
The dudes at Hotels.com would not abide. They...