Game Changer: Curry MVP Activation
Agency: Droga5
Summary
This is not a typical strategy tale.
This isn't a story of an insight leading to a strategy leading to a creative idea.
This is a different story.
It's a story where a strategy and a great idea are one and the same.
A story of a superstar athlete becoming a phenomenon, and one brand struggling to maintain its connection to him amidst the cultural frenzy.
It's a story of how we went about changing that.
A story of how we took a cultural insight into an athlete's sensational play and...