Research Quality: Is Mobile a Reliable Platform for Survey Taking?
William A. Cook
e-Strategic Advantage
FoQ 2 Initiative Leaders:
Jonathan Jephcott
Media and Online Research Consultant
j.jephcott@optusnet.com.au
Randall K. Thomas
GfK Custom Research
randall.k.thomas@gmail.com
John Bremer
Toluna
john.bremer@toluna.com
FoQ 2 Mobile Respondent Research Team:
Philip Garland
SurveyMonkey
phil@surveymonkey.com
Andrew Grenville
Vision Critical
andrew.grenville@visioncritical.com
Yi-Hsin Yeh
yyeh@google.com
Robert W. Walker
Surveys & Forecasts, LLC
INTRODUCTION
The Advertising Research Foundation (ARF) in 2010 launched the latest phase of its “Foundations of Quality” research initiative. That program was...