MANAGEMENT SLANT
- Biometrics, integrated with electroencephalography, eye tracking, and facial affect metrics, allow for a real-time, systematic evaluation of attention, engagement, and emotion during the mobile user’s experience.
- Incentivizing advertisements increases view rates, positive emotions during advertisements, and brand recall.
- Allowing the mobile user the choice to click to view video advertisements enhances viewing time and brand recall.
- Disrupting the experiential flow of content consumption with interstitial in-stream advertisements has a strong negative impact on emotion and leads to increased advertisement avoidance and low brand recall.
- Advertisement placement and delivery affect perception...