Artificial intelligence in advertising: How marketers can leverage artificial intelligence along the consumer journey

This article looks at how marketers can utilise artificial intelligence (AI) in understanding the consumer journey.

Editor’s Note

“Speaker’s Box” invites academics and practitioners to identify significant areas of research affecting advertising and marketing. The intent of these contributions is to bridge the gap between the length of time it takes to produce rigorous work and the acceleration of change within practice. This edition of Speaker’s Box assesses artificial intelligence (AI) in the wake of the Cambridge Analytica scandal, which has increased awareness about the “dark side” of data mining and the use of AI in analyzing and managing social-media data. By way of contrast, the authors focus mainly on the “bright side” of AI. They...

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