MANAGEMENT SLANT
- Owners of digital video recorders (DVRs) commonly zip advertisements, fast-forwarding through them on recorded material.
- About 70 percent of all advertisements may be zipped in DVR playback.
- DVR viewing varies by genre, with DVR usage highest for drama, lower for reality programs, and lowest for live sports.
- Dramas also have a higher rate of DVR advertisement viewing than the other two ...