Methodology & Sources
Online video data are provided Dentsu. WARC classifies online video as display formats, per IAB definitions. Online video advertising can be defined in numerous ways though, principally, these are:
- in-stream video advertising (pre-rolls, mid-rolls, post-rolls)
- in-stream banner overlays
- out-of-stream video advertising (e.g. self-play video on social network, not embedded in non-advertising video content)
- contextual video advertising (e.g. branded video players,
- contextual banner advertising sold against video content...