Jana brings free internet – and brand messaging – to emerging markets

This event report addresses how Jana, the internet-service provider, is expanding free access to the mobile web in emerging markets, and the related lessons for marketers.

Jana brings free internet – and brand messaging – to emerging markets

Geoffrey PrecourtWarc

Nathan Eagle, CEO of global internet-service provider Jana, has a vision of the future of marketing: "Brands like Coca-Cola know that their future revenue and earnings growth is not coming from this country," he told delegates at the 2016 Collision Conference in New Orleans.

"And it's certainly not coming from Western Europe. For them to win, they need to win in markets like India, markets like China, markets like Brazil."

Eagle essentially wants to change the rules of internet engagement, pointing out that 85% of...

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